Applicants are hereby invited to apply for the Manager – Customer Segment (Management Grade 1) position within our Customer Value Unit.

Applications are to be submitted on or before April 29, 2026.

JOB SUMMARY

The incumbent will manage the entire product lifecycle, from concept to retirement of the retail and investment product portfolios. This includes product planning, continuous assessment and enhancement of existing products to remain competitive and relevant, and the recommendation of new products/services or product bundles. He/She is also responsible for Customer Segment managers focusing on aligning product development with customer needs and preferences. They translate client feedback into product improvements or new offerings. They are responsible for producing the Group's sales campaigns and new products and services.

KEY DUTIES AND RESPONSIBILITIES

• Ensures that the content on product merchandising is accurate and provides the relevant approvals, reviews advertising materials, approves budgetary allocations for products, chooses winners for prizes and awards, presents prizes, etc., along with Group Marketing and Communications (GMC)
• Defines and designs new products and product enhancements required to defend and generate significant revenue streams and drive down costs: Assists in building customer demand through product innovation and line extensions
• Reports on the results of analysis, predictions for future business, and recommended appropriate action; Submits reports and forecasts to provide a clear understanding of the various business development initiatives across the varied markets
• Prepares and executes the product launches; Conducts training internally, in conjunction with the line of business, to inform staff of the product/s features and benefits
• Prepares the campaign/segment/product briefs/proposals based on data; Leverages the data science team to craft sales initiatives/offerings/campaigns tailored to each segment, leveraging predictive analytics.
• Identifies immediate, midterm, and long-term business growth gaps within the Group's portfolio and provides solutions to fill the gaps; Identifies & recommends new business opportunities, including current and new market extensions, new and existing products
• Manages the implementation of the product strategies and plans: Through various surveys and assessment tools, identifies and proposes strategic local and regional positioning of consumer products and services.
• Develops an in-depth understanding of customer needs, market trends, technological trends, identification and assessment of significant growth opportunities, create product strategies that deliver profitable market share across the local and regional markets.
• Partners with relevant stakeholders in the region to identify and pursue incremental growth opportunities (new regional market opportunities, etc.) outside and within the existing portfolio.
• Evaluates and prioritizes customer segments (demographic, geographic, psychographic, behavioral, and the respective size, growth opportunities, and niche with regards to strategy and marketing and recommends/executes in line with the Sales plans.
• Works with GMC to ensure that internal and external customers are aware and understand product information and its operational aspects, as well as to help with the dynamism of the products by informing the target market of special promotions.
• Presents to the executives as requested metrics and analytics on the business performance relating to product sales; Determines if products are meeting targets and, if not, develops strategies and tactics to improve sales performance along with the sales coach.
• Supports the monitoring of the Region's sales performance, benchmarking results, and collaboratively works with the business to enhance sales capability; Provides Group Strategic and Corporate Planning with quarterly updates on agreed objectives.
• Crafts the reward/recognition strategies and incentives for customers. Obtains approval, implements, and tracks/monitors; Understands product compliance requirements and takes the relevant steps to recommend or to mitigate risk.
• Advises Central Bank, via the Legal Department, of the Bank's intention to launch or rejuvenate a new product and obtain the requisite approvals.
• Develops products with the lines of business (new or existing); Obtains approval from the Product Management committee for new/rejuvenated products.
• Develops business plans and manages the financial analysis and valuation of new product opportunities.
• Builds strong and effective relationships and networks with key stakeholders, leaders and decision makers internally and externally throughout the Region
• Reviews product profitability and recommends any action to be taken; Reviews market performance and recommends any action to be taken; Responsible for presenting data on all product sales across the region to the head of business lines
• Works with local and regional teams to identify and evaluate the potential targets in the relevant markets we serve, supported by new developments in the sector and competitive strategies
• Keeps up to date with all major competitors, product acquisition, and expansion strategies to inform internal product development; Implements new business development and new product performance measures (scorecard) to track and monitor growth
• Completes special projects which may be assigned by the Manager Customer Insights; Presents regular reports to the Management team, sales teams on CVU activities and other matters; Participates in all Business Continuity Planning activities

Qualifications and Experience

• Candidates must possess a Bachelor’s Degree in a business-related field from a reputable University or other professional qualification from a recognized professional body e.g. CFA, CIMA, ACCA and three (3) years’ progressive banking experience with industry-relevant working experience in product management or sales, with a minimum of one (1) year of which must be at a Supervisory level in the core function OR
• Executive Diploma/Diploma and five (5) years’ progressive banking experience with industry-relevant working experience in product management and sales, with a minimum of two (2) years of which must be at a Supervisory Level in core function OR
• GMDP Certificate and seven (7) years’ progressive banking experience with industry-relevant working experience in product management and sales, with a minimum of three (3) years of which must be at a Supervisory Level in the core functions
• Certificates in Sales & Marketing, Customer Experience, or Transformation Management
• Candidate must be computer-literate, with a focus on competency in XL, PowerPoint, and Data Analytics